The Game Console
February may possibly have observed a substantial drop in US retail game product sales, but a current research by Nielsen exhibits that console ownership is on the rise. Based on the report, in the end of final year 56 % of US households had no less than one of the three current-generation gaming consoles, up 6 % from 2010. Time spent enjoying video games also enhanced, jumping up seven percent from the former year, driven largely by giant gains from the iPad (the Wii, by comparison, saw a 22 % drop in gaming time).
The down trend in retail game sales is also echoed by the report. According to Nielsen, the amount of money gamers spent didn’t decline, but the way in which they spent it did, with the average outlay on games and rentals dropping eight percent in favor of digital content buys. I don’t know unsurprisingly, consoles across the board also saw enhanced use as streaming video devices. Even though some have posited that the rise of mobile gaming would harm the console and Personal computer gaming industries, with 26 percent of gamers stating that they now perform on many gadgets – a seven % bump from 2009 – for the moment it appears the two varieties of gaming are just complementary players in an more and more larger arena.
Nielsen has released its annual U.S. Gaming: A 360° View survey and according to the company 56% of U.S. households now own a gaming console.
The survey reveals that the number of consoles in homes has been fueled by rises in mobile and tablet gaming which pushed gaming buys up by seven percent.
In less than stellar news complete game shell out for “core buyers” has remained unchanged year-over-year when digital articles and subscriptions were up 8 percentage factors.
Here are some fascinating facts from the Nielsen report:
Today’s Gaming Landscape:
- Over half of households (56 percent) own at least one current generation gaming console as of January 2012, up from 50 percent last year
- There is increasing overlap and competition in the mobile / handheld / tablet gaming interval: 66 percent of households with kids age 6-12 that own a Nintendo DS or Sony PSP also have an Apple iOS device
- Android OS gaming peaks among adults 25-34 while iPhone gaming is distributed more evenly across age segments
- Gamers increasingly play across manifold screens: 24 percent play on two or more of a console, a PC or a mobile / tablet device, up from 17 percent in 2009
In other fascinating numbers 65 percent of consoles are situated in living rooms with Nintendo taking the console lead at 75 %.
Within the meantime the Nintendo Wii U is revving up for launch when Microsoft and Sony are but a while away from launching their subsequent generation items.
Do you consider the gaming marketplace is getting harm by a lack of new gaming consoles over the last handful of many being? Select the most effective gaming console for you, your adolescents and lovely household..!
